Films. Brands. Campaigns.
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Adidas Confirmed
In 2020, Adidas launched the ultimate content platform and marketplace: Adidas Confirmed. We built a content engine to deliver tailored content to the Adidas community, promoting the Confirmed App and driving over 10 million downloads across 7 markets: Canada, Mexico, Japan, USA, UAE, China, Brazil.
This process focused on developing original content, creative and elevating existing franchises to engage their audience through entertainment, experiences and technology.
Since this was just the beginning of the partnership, we needed to fully design the battery platform and vehicle chassis. We went to work, designing a battery that would stand out from the crowd, but also fall in line with BMW’s identity.
After designing the product, we crafted a creative platform ‘rewriting the rules of range’, CGI animations, hero film and digital strategy, promoting the collaboration and breaking down our technology.
The result was great: our creative was featured in Car and Driver, Motortrend, Jalopnik, Fox Business News and more.
Case Study:
Our Next Energy
Founded in 2020, Our Next Energy (ONE) established itself as an important player in the automotive technology and renewable energy space in less than 3 years.
In addition to breakthrough technology, our team crafted an industry-shaping transmedia narrative— told through content, news and design— breaking through the automotive category and into the cultural conversation.
Everything is a story.
I am a visual storyteller. Oftentimes I work for brands and sometimes I direct documentary films. My site is full of work I've led as a creative, director and editor. I'm one of those multifaceted can't-put-me-in-a-box types. Most of my experience is in unscripted, social, automotive, music and action sports.
I’ve won awards directing feature films, crafting ad campaigns, launching brands.
Check out some of my work below and let's connect.
For my director work, you can view that here.
